Our Values

Listen first. Before speaking or taking action. Unlike many investors, we don’t enter a new investment with a rote playbook or preconceived ideas about how to improve a business. Our name, Auricle, is derived from the Latin word for “listen.”

Learn. No one knows their business better than the people working in it. We typically start our journey with owners and business leaders as their students, offering our own experience and perspective when we can along the way.

Help. In our business and personal lives, we help where we can, even when there's no obvious payback. We believe in karma.

Do what you say. We build trust by doing what we say we will do.

Align interests. We believe that everyone should win and lose together.

Act with a sense of urgency. We can "make" a lot of things in life, but time isn't one of them.

Keep an open mind. Be receptive to new ways of thinking and problem solving.